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Doctors and Twitter: Don’t Get Fooled by Vanity Metrics
Lady Gaga has 20 million “little monsters” following her on Twitter; Justin Bieber has 18 million “Beliebers.” As a cosmetic surgery expert with a Twitter account, you should have… little or no...
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Tweeting Doctors Should Focus on Real Patients, not Fake Followers
If you’re among the socially savvy aesthetic professionals who recognize that amassing thousands of fans or followers is of little value, congratulations on avoiding one of the most common mistakes...
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The 5 Cs of Social Healthcare: Choose your Channels to Connect with Top...
In social media, choosing the right channel for your message is essential for successful marketing (photo by espensorvik via flickr). When it comes to social media, all platforms are not created equal....
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Live from the OR: Want to Demystify Cosmetic Surgery? Social Media Can Help
As RealSelf CEO Tom Seery likes to say, most doctors are at one of three stages in their approach to social media. There’s the Crawl stage, which entails basic reputation management, the Walk stage,...
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Infographic Friday: 7 Followers Every Doctor Needs to Know
Let’s face it, getting heard amid the torrent of tweets, status updates and other postings that constitute the conversation on social media is no picnic. Proliferating networks, changing algorithms and...
View ArticleCustomer Service III: Don’t Let the Social Media “Phone” Go Unanswered
If you’re like a lot of doctors, you’ve probably found yourself wondering if maintaining a presence on the major social networks is really worth the effort. After all, recent changes at Facebook mean...
View ArticleContent Marketing II: Lighten Up, Doc — It Could Be Good for Business
Interesting story in yesterday’s Seattle Times about the online shopping site, zulily. Apparently, the website, an online daily deals site for moms, babies and kids, was having trouble engaging with...
View ArticleSo Many Social Networks, So Little ROI — and How to Solve the Problem
Snapchat, Instagram, Ello, oh my. Seems like every time you turn around, there’s a new social networking site that promises to introduce you and your practice to legions of people who will then click...
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Will Changes at Twitter and Facebook Help or Hurt Your Practice?
If you send a tweet (or post a Facebook update) and no one sees it, does it make a sound? It’s not a Zen koan. It’s a recognition of the fact that the major social networks continue to roll out...
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Social Discovery: 5 Ways to Ensure People Find Your Practice Via Social Media
Social media — it’s not just for posting vacation photos and connecting with old friends anymore. These days, social is also an increasingly important search tool as millions of people forgo Google...
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